design & art direction
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Life is Good Positive State

 

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Life is Good was started over 20 years ago to help counter the daily flood of negative news.
We received thousands of positive personal stories from all fifty states, reinforcing that optimism is alive and well across the USA.
The Campaign ran from September to November 8th (Election Day), changing the conversation to focus on the good.

Role: Lead Designer
The team: Art Director: Jason Taylor, Social Media Manager: Lauren Sorenson, Copywriter: Josh Kanter

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