Thanks Mom.

As as a creative team, we brainstormed how to celebrate Mother’s Day on our social channels. Through countless memories and stories about our own moms, we realized a commonality that we all had. We all had saved voicemails from the mother figures in our lives. Some silly, some emotional, some of us had old tapes in the attic. That emotional heart string was the inspiration for the video and social images we produced. Using photos and videos from our own families to create a shared, nostalgic connection with others.

ROLE: Art Direction, Project Lead

TEAM: Associate Creative Director, Copy, Copywriter, Senior Motion Designer