Care Seeker Email Stream
The Opportunity
Finding care for your child, parent, dog, or household is stressful! The previous emails care seekers received after posting a job with Care.com were only transactional in nature, ignoring the underlying (and differing) needs of looking for care.
Goal: Increase engagement & retention.
ROLE: Lead Designer
TEAM: Product Marketing Manager, Email Marketing Manager, Copywriter, CRM Opps
DATE: 2019
Our objective
Provide segmented, useful, and timely resources for care seekers after they’ve posted a job. Lean into the common pain points of each vertical and offer articles and services that will improve their experience with the platform.
Visually connect these emails with the current app experience that users are interacting with.
Goal: Increase engagement & retention.
Full-time Child Care
A module design system enables easy segmentation.
